SURPRISE // ATLANTIC-PACIFIC X HALOGEN COMING 10/22
Surprise! I am absolutely thrilled to announce my upcoming product collaboration with Nordstrom. After working closely with their incredibly talented team for the better part of a year, today we are officially going public with the upcoming Atlantic-Pacific x Halogen limited edition collection!
Together, we are releasing a buy-now-wear-now capsule of over 150 items, spanning apparel, footwear, and seasonal accessories. The vision for the collaboration started at the intersection of storytelling, styling, and surprise – three key tenants of the Atlantic-Pacific brand. The fall capsule collection takes a fresh approach to color, pattern, texture, and overt detailing, producing unique and quirky updates to feminine classics. Staying true to the “more is more” ethos of Atlantic-Pacific, the pieces can all be mixed and matched together and styled in a variety of unexpected ways (the more layering the better). It has been such a joy to get back to my merchandising and design roots to concept, build, and execute this collection – and I can’t wait for you to see it.
It all starts, well, now! I’ll be hosting a press preview this morning here in NYC, followed by a special event this evening to celebrate the upcoming launch. Be sure to follow Nordstrom on Instagram (and Atlantic-Pacific if you don’t already!) to catch today’s takeover, featuring details on the launch and behind the scenes access to the day’s activities.
Over the next few weeks, I’ll be showcasing the versatility of the collection with dedicated styling posts on the blog – so stay tuned for much, much (much!) more. I’ll also be in both Chicago and Los Angeles for in-store personal appearances. In the meantime, be sure to sign up to receive my emails for more exclusive content around the launch and follow along on all social media channels for updates. But for now, please enjoy the sneak peek teaser video from our campaign shoot. I know, I know, no sunglasses!
P.S. – I’ll be doing a Q&A on the site this Friday concerning all things Atlantic-Pacific x Halogen. Any and all questions please direct to me in the comments! I’ll be doing the best I can to respond to everyone.
I’m beyond excited for what’s to come, and as always, thank you from the bottom of my heart for following along!
XO,
BEE
